Lot GEMS 18207: Securing Future

Seventeen years ago, this coffee farmer couple began cultivating coffee on five acres of land. Like many smallholder farmers in the region, they were trapped in a cycle of exploitation by middlemen who dictated prices while pocketing most of the profits. The couple watched helplessly as their dreams of prosperity slipped further away.

Partnering with Naandi brought in a significant shift. The quality of their produce improved, and Naandi's grade-specific allocation of fair prices adequately reflected the value of their efforts on the ground. The profits enabled this farmer couple to invest in their children's education, meet daily household needs, and most importantly, reinvest in their farm's future. "The grade-specific prices and transparent procurement system gave us the freedom we never thought was possible," the couple shares contently.

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