Lot Gems163: Fostering Development

The cultivation of global, award-winning coffee such as Araku demands commitment to quality at each step of coffee production. For instance, prior to the harvest season, farmers are trained on farm maintenance activities such as weeding, mulching and pruning to ensure the growing coffee bean gets just the right amount of nutrition. These farm activities go a long way in raising the Brix content of coffee beans at this stage – fundamentals farmers of Gurra Garuvu swear by.

The village embodies the essence of coffee led development in its truest form. The farmers proactively seek knowledge. A thriving community with farms offering Grade I yield every year, farmers in the village facilitate and further learning in farms and outside as well. In addition to collectively learning about farm practices, the village has ensured the younger generation has access to education with construction of community schools – an opportunity that was not available earlier.

Pictured here: Pangi Matyaraj and his family.