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Economics of Excellence

GEMS 18240

Before joining Naandi, this farmer produced and processed his coffee and sold it at the weekly market which earned him bare minimum returns. Additionally, the undervaluing of his produce by middlemen added to his woes. However, this year – first time with Naandi – he directed his attention to producing only the highest quality coffee cherries, leaving the processing and marketing aspects to Naandi. Through meticulous attention to detail, he produced top grade coffee cherries which resulted in earnings 39% higher than compared to the previous years.

Today, when he walks in his coffee plot, rustling the leaves and breathing in crisp morning air – his family dreams of securing their children's future and building economic stability. He knows his dream is achievable by taking care of one coffee bush and picking one crimson red cherry, at a time.

All the Lots are traceable to the farmers. Winners of the lot will receive complete Lot Information

General Information

Country
India
Location
Araku Region | Curated by Naandi Foundation
Cupping Notes
International Jury: Orange Blossoms, Malt, Vibrant Green Grape Acidity, Chocolate, Cashew Nut
Varietal
Arabica Selection 9
Process
Washed
Drying Method
18 days
Altitude
950 masl

Sensory and Jury Scoring Summary

Average Score
87.0
Highest Score
90.75

Lot Pricing Information

Lot size
1,432.6 lb
1 vacuum sealed and packed in carton (25 kg lb)
Opening bid
$10.00/lb
Increment: $0.25
Incoterm
FOB
India-Cochin
Total
(excl. shipping)
$14,326.00
Finished
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